It is because the product has become released by a large application firm who has the time, solutions, and business sense to ensure the software can be as effective and reliable as is possible. The reason is because an official launch from the designers of the application is guaranteed to have all of it is bugs and updates included. Although there are plenty of absolutely free anti-malware goods available online, I prefer to use an official product.
There are a number of ways in which one could protect all their PC from malware including Avast Anti Virus.